Ginny Ruffner’s Reforestation of the Imagination

The Asheville Art Museum is pleased to present Ginny Ruffner’s Reforestation of the Imagination, organized and toured by the Smithsonian American Art Museum. The exhibition imagines an apocalyptic landscape of withered plant forms that come to life when activated with augmented reality. In collaboration with animator and media artist Grant Kirkpatrick, Ruffner illuminates the delicate balance between nature and the artificial human-built world around us, putting forth an optimistic hope for the future: that technology can be a means to understand and help save the earth from environmental devastation. Visitors can download the free app “Reforestation” on their phones or use the iPads in the gallery to bring this second reality to life. When the tree rings of a stump are viewed through a device’s camera lens, a hologram of a fictional plant appears to sprout from the sculpture. These imagined fruits and flowers have evolved from existing flora, developing dramatic appendages and skills necessary to flourish in this radically different environment. In Ruffner’s fantastical reality, tulips develop stem flexibility, pears contain windows to the outside world, and flowers take on the form of birds. The installation includes Ruffner’s tongue-in-cheek descriptions of her surreal flora and their remarkable, sometimes humorous adaptations. Used as inspiration for the AR images, 19 original drawings by the artist will also be on view.