Authentic general store featuring quality goods, traditional clothing and custom fit shoes. Since 1883, Mast General Store has been outfitting the Appalachians with traditional mercantile goods, comfortable clothing, rugged footwear and quality outdoor gear for all mountain seasons. Discover for yourself why….. some times are just too good to leave behind, and why it is a simple pleasure to just browse throughout the store. Visit us in Hendersonville, SC, Hendersonville, NC, and Asheville, NC.